nursing home in Eatontown, NJ
Shore Pointe Care Center
139 Grant Ave, Eatontown, NJ 07724 · (732) 542-4700
★★★★★2
Below average
CMS overall star rating
CMS overall star rating
- Health inspections★★★★★2
- Staffing★★★★★4
- Quality measures★★★★★4
Source: Centers for Medicare & Medicaid Services (CMS), Medicare Care Compare. We refresh our information from this source. About our data
Shore Pointe Care Center at a glance
Shore Pointe Care Center is a 178-bed for-profit nursing home in Eatontown, New Jersey (Monmouth County).
CMS gives it 2 out of 5 stars on its overall star rating, worse than the New Jersey average of 3.3.
Residents receive about 3.1 hours of nursing care per day (0.8 of them from registered nurses), worse than the state average of 3.8 hours.
Its most recent standard health inspection (June 4, 2026) found 6 health citations. The New Jersey average is 8.5.
Federal regulators fined it 2 times in the past three years, totaling $135,795.
Nursing staff turnover is 38% per year (state average 39.7%).
Facility details
- Type
- Nursing home
- Ownership
- For Profit - Individual
- Beds
- 178
- Certified for
- Medicare and Medicaid
- Chain / affiliated entity
- The Rosenberg Family
- Medicare-certified since
- January 1, 1981
- Resident/family council
- Resident
- County
- Monmouth County
- CMS Certification Number
- 315177
Ratings
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Overall star rating ⓘ (higher is better) | 2 / 5 | 3.3 / 5 | 3 / 5 | Worse |
| Health inspection rating ⓘ (higher is better) | 2 / 5 | 2.8 / 5 | 2.8 / 5 | Worse |
| Staffing rating ⓘ (higher is better) | 4 / 5 | 3.1 / 5 | 2.9 / 5 | Better |
| Quality measures rating ⓘ (higher is better) | 4 / 5 | 4.4 / 5 | 3.6 / 5 | Average |
| Long-stay quality rating (higher is better) | 5 / 5 | 4.5 / 5 | 3.8 / 5 | Better |
| Short-stay (rehab) quality rating (higher is better) | 2 / 5 | 4.1 / 5 | 3.3 / 5 | Worse |
Staffing
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Total nurse staff hours per resident per day ⓘ (higher is better) | 3.11 hrs | 3.85 hrs | 3.86 hrs | Worse |
| Registered nurse hours per resident per day (higher is better) | 0.77 hrs | 0.68 hrs | 0.69 hrs | Better |
| Nurse aide hours per resident per day (higher is better) | 1.85 hrs | 2.23 hrs | 2.32 hrs | Worse |
| Weekend nurse staff hours per resident per day (higher is better) | 2.67 hrs | 3.50 hrs | 3.42 hrs | Worse |
| Nursing staff turnover (yearly) (lower is better) | 38% | 39.7% | 45.8% | Better |
| Registered nurse turnover (yearly) (lower is better) | 30.8% | 37.7% | 42.9% | Better |
| Administrators who left in the past year (lower is better) | 0 | 1 | 1 | Better |
Inspections
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Health citations in the most recent inspection (lower is better) | 6 | 9 | 9 | Better |
| Citations from complaint investigations (latest cycle) (lower is better) | 1 | 1 | 3 | Better |
| Weighted health inspection score ⓘ (lower is better) | 92.3 | 72.3 | 80.6 | Worse |
Penalties
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Fines in the past 3 years (lower is better) | 2 | 1 | 1 | Worse |
| Total fines in the past 3 years (lower is better) | $135,795 | $34,926 | $30,972 | Worse |
| All federal penalties in the past 3 years (lower is better) | 2 | 1 | 1 | Worse |
Size
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Certified beds | 178 | 147 | 107 | |
| Average residents per day | 145 | 122 | 86 | |
| Occupancy | 81.5% | 84% | 80.9% |
Long-stay residents
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Long-stay residents with a fall causing major injury (lower is better) | 1.5% | 2.3% | 3.2% | Better |
| Long-stay residents with pressure ulcers (lower is better) | 2.8% | 5.4% | 4.6% | Better |
| Long-stay residents given antipsychotic medication (lower is better) | 13.1% | 12.7% | 15.4% | Better |
| Long-stay residents with a urinary tract infection (lower is better) | 0.8% | 0.8% | 1.6% | Better |
| Long-stay residents with a catheter left in the bladder (lower is better) | 0% | 0.6% | 0.8% | Better |
| Long-stay residents needing more help with daily activities (lower is better) | 9.2% | 8.7% | 13.9% | Better |
| Long-stay residents whose walking worsened (lower is better) | 7% | 8.2% | 14.1% | Better |
| Long-stay residents who lose too much weight (lower is better) | 1% | 4.6% | 5.2% | Better |
| Long-stay residents with depressive symptoms (lower is better) | 10.7% | 12.1% | 12.8% | Better |
| Long-stay residents who were physically restrained (lower is better) | 0% | 0.1% | 0.1% | Better |
| Long-stay residents given anti-anxiety or sleep medication (lower is better) | 21% | 18.8% | 19.5% | Worse |
| Long-stay residents with new or worse incontinence (lower is better) | 24.8% | 15.6% | 19% | Worse |
| Long-stay residents given a flu vaccine (higher is better) | 98% | 97.2% | 95.5% | Average |
| Long-stay residents given a pneumonia vaccine (higher is better) | 87.7% | 93% | 93.6% | Worse |
Short-stay residents
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Short-stay residents newly given antipsychotic medication (lower is better) | 1.3% | 1.2% | 1.6% | Better |
| Short-stay residents given a flu vaccine (higher is better) | 66.7% | 80.1% | 79.8% | Worse |
| Short-stay residents given a pneumonia vaccine (higher is better) | 21.2% | 79% | 82% | Worse |
Inspection citations
State inspectors cited this home for 23 health deficiencies and 22 fire safety deficiencies in the inspection records CMS currently publishes. 2 citations involved actual harm, including 1 rated "immediate jeopardy".
| Date | Citation | Severity | Status |
|---|---|---|---|
| June 4, 2026 Fire safety | Properly provide smoke detection systems in areas open to corridors. Smoke Deficiencies · Tag K0347 | F Potential harm, widespread | Corrected June 16, 2026 |
| June 4, 2026 Fire safety | Inspect, test, and maintain automatic sprinkler systems. Smoke Deficiencies · Tag K0353 | F Potential harm, widespread | Corrected July 8, 2026 |
| June 4, 2026 Fire safety | Have posted "No-smoking" signs in areas where smoking is not permitted or ashtrays provided where smoking was allowed. Miscellaneous Deficiencies · Tag K0741 | F Potential harm, widespread | Corrected June 16, 2026 |
| June 4, 2026 Fire safety | To conduct inspection, testing and maintenance of fire doors by qualified individuals. Miscellaneous Deficiencies · Tag K0761 | F Potential harm, widespread | Corrected June 16, 2026 |
| June 4, 2026 Fire safety | Ensure proper usage of power strips and extension cords. Gas, Vacuum, and Electrical Systems Deficiencies · Tag K0920 | F Potential harm, widespread | Corrected June 16, 2026 |
| June 4, 2026 Fire safety | Ensure that testing and maintenance of electrical equipment is performed. Gas, Vacuum, and Electrical Systems Deficiencies · Tag K0921 | F Potential harm, widespread | Corrected June 16, 2026 |
| June 4, 2026 Fire safety | Meet requirements for sections of health care facilities separated by fire resistive construction. Construction Deficiencies · Tag K0131 | F Potential harm, widespread | Corrected June 24, 2026 |
| June 4, 2026 Fire safety | Have exits that are accessible at all times. Egress Deficiencies · Tag K0271 | F Potential harm, widespread | Corrected June 19, 2026 |
| June 4, 2026 Fire safety | Provide properly protected cooking facilities. Smoke Deficiencies · Tag K0324 | F Potential harm, widespread | Corrected June 16, 2026 |
| June 4, 2026 Fire safety | Have approved installation, maintenance and testing program for fire alarm systems. Smoke Deficiencies · Tag K0345 | F Potential harm, widespread | Corrected June 16, 2026 |
| June 4, 2026 Standard | Ensure each resident receives an accurate assessment. Resident Assessment and Care Planning Deficiencies · Tag F0641 | D Potential harm, isolated | Corrected June 16, 2026 |
| June 4, 2026 Standard | Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist. Pharmacy Service Deficiencies · Tag F0755 | D Potential harm, isolated | Corrected June 16, 2026 |
| June 4, 2026 Standard | Provide safe and appropriate respiratory care for a resident when needed. Quality of Life and Care Deficiencies · Tag F0695 | D Potential harm, isolated | Corrected June 16, 2026 |
| June 4, 2026 Standard | Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals. Resident Assessment and Care Planning Deficiencies · Tag F0657 | D Potential harm, isolated | Corrected June 16, 2026 |
| June 4, 2026 Standard | Provide and implement an infection prevention and control program. Infection Control Deficiencies · Tag F0880 | D Potential harm, isolated | Corrected June 16, 2026 |
| November 17, 2025 Complaint | Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents. Quality of Life and Care Deficiencies · Tag F0689 | J Immediate jeopardy, isolated | Corrected December 11, 2025 |
| January 9, 2025 Fire safety | Ensure receptacles at patient bed locations and where general anesthesia is administered, are tested after initial installation, replacement or servicing. Gas, Vacuum, and Electrical Systems Deficiencies · Tag K0914 | F Potential harm, widespread | Corrected January 27, 2025 |
| January 9, 2025 Fire safety | Have exits that are accessible at all times. Egress Deficiencies · Tag K0271 | F Potential harm, widespread | Corrected January 27, 2025 |
| January 9, 2025 Fire safety | Inspect, test, and maintain automatic sprinkler systems. Smoke Deficiencies · Tag K0353 | F Potential harm, widespread | Corrected January 28, 2025 |
| January 9, 2025 Fire safety | Ensure smoke barriers are constructed to a 1 hour fire resistance rating. Smoke Deficiencies · Tag K0372 | F Potential harm, widespread | Corrected January 28, 2025 |
| January 9, 2025 Fire safety | Install smoke barrier doors that can resist smoke for at least 20 minutes. Smoke Deficiencies · Tag K0374 | F Potential harm, widespread | Corrected January 27, 2025 |
| January 9, 2025 Fire safety | To conduct inspection, testing and maintenance of fire doors by qualified individuals. Miscellaneous Deficiencies · Tag K0761 | F Potential harm, widespread | Corrected January 27, 2025 |
| January 9, 2025 Fire safety | Have generator or other power source capable of supplying service within 10 seconds. Gas, Vacuum, and Electrical Systems Deficiencies · Tag K0918 | F Potential harm, widespread | Corrected January 29, 2025 |
| January 9, 2025 Standard | Provide enough food/fluids to maintain a resident's health. Quality of Life and Care Deficiencies · Tag F0692 | G Actual harm, isolated | Corrected January 27, 2025 |
| January 9, 2025 Standard | Ensure menus must meet the nutritional needs of residents, be prepared in advance, be followed, be updated, be reviewed by dietician, and meet the needs of the resident. Nutrition and Dietary Deficiencies · Tag F0803 | F Potential harm, widespread | Corrected January 27, 2025 |
| January 9, 2025 Standard | Designate a qualified infection preventionist to be responsible for the infection prevent and control program in the nursing home. Infection Control Deficiencies · Tag F0882 | F Potential harm, widespread | Corrected January 27, 2025 |
| January 9, 2025 Standard | Develop and implement policies and procedures to prevent abuse, neglect, and theft. Freedom from Abuse, Neglect, and Exploitation Deficiencies · Tag F0607 | D Potential harm, isolated | Corrected January 27, 2025 |
| January 9, 2025 Standard | Provide and implement an infection prevention and control program. Infection Control Deficiencies · Tag F0880 | D Potential harm, isolated | Corrected January 27, 2025 |
| January 9, 2025 Standard | Ensure medication error rates are not 5 percent or greater. Pharmacy Service Deficiencies · Tag F0759 | D Potential harm, isolated | Corrected January 27, 2025 |
| January 9, 2025 Standard | Ensure services provided by the nursing facility meet professional standards of quality. Resident Assessment and Care Planning Deficiencies · Tag F0658 | D Potential harm, isolated | Corrected January 27, 2025 |
| January 9, 2025 Standard | Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. Resident Rights Deficiencies · Tag F0584 | D Potential harm, isolated | Corrected January 27, 2025 |
| January 9, 2025 Standard | Ensure the facility is licensed under applicable State and local law and operates and provides services in compliance with all applicable Federal, State, and local laws, regulations, and codes, and with accepted professional standards. Administration Deficiencies · Tag F0836 | C No harm, widespread | Corrected January 27, 2025 |
| September 29, 2023 Fire safety | Have approved installation, maintenance and testing program for fire alarm systems. Smoke Deficiencies · Tag K0345 | F Potential harm, widespread | Corrected October 19, 2023 |
| September 29, 2023 Fire safety | Provide properly protected cooking facilities. Smoke Deficiencies · Tag K0324 | F Potential harm, widespread | Corrected October 19, 2023 |
| September 29, 2023 Fire safety | Ensure smoke barriers are constructed to a 1 hour fire resistance rating. Smoke Deficiencies · Tag K0372 | F Potential harm, widespread | Corrected October 19, 2023 |
| September 29, 2023 Fire safety | Install corridor and hallway doors that block smoke. Smoke Deficiencies · Tag K0363 | F Potential harm, widespread | Corrected October 19, 2023 |
| September 29, 2023 Fire safety | Inspect, test, and maintain automatic sprinkler systems. Smoke Deficiencies · Tag K0353 | F Potential harm, widespread | Corrected October 19, 2023 |
| September 29, 2023 Complaint | Make sure there is a pest control program to prevent/deal with mice, insects, or other pests. Environmental Deficiencies · Tag F0925 | E Potential harm, pattern | Corrected October 19, 2023 |
| September 29, 2023 Complaint | Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. Resident Rights Deficiencies · Tag F0584 | E Potential harm, pattern | Corrected October 19, 2023 |
| September 29, 2023 Standard | Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured. Resident Assessment and Care Planning Deficiencies · Tag F0656 | D Potential harm, isolated | Corrected October 19, 2023 |
| September 29, 2023 Standard | Provide safe, appropriate dialysis care/services for a resident who requires such services. Quality of Life and Care Deficiencies · Tag F0698 | D Potential harm, isolated | Corrected October 19, 2023 |
| September 29, 2023 Complaint | Provide appropriate pressure ulcer care and prevent new ulcers from developing. Quality of Life and Care Deficiencies · Tag F0686 | D Potential harm, isolated | Corrected October 19, 2023 |
| September 29, 2023 Complaint | Provide care and assistance to perform activities of daily living for any resident who is unable. Quality of Life and Care Deficiencies · Tag F0677 | D Potential harm, isolated | Corrected October 19, 2023 |
| September 29, 2023 Complaint | Provide appropriate treatment and care according to orders, resident’s preferences and goals. Quality of Life and Care Deficiencies · Tag F0684 | D Potential harm, isolated | Corrected October 19, 2023 |
| September 29, 2023 Standard | Ensure services provided by the nursing facility meet professional standards of quality. Resident Assessment and Care Planning Deficiencies · Tag F0658 | D Potential harm, isolated | Corrected October 19, 2023 |
Severity letters follow the CMS scope-and-severity grid: A–C no actual harm with potential for minimal harm; D–F potential for more than minimal harm; G–I actual harm; J–L immediate jeopardy to resident health or safety. How to read inspection citations.
Fines and payment denials
CMS reports 2 federal penalties in the past three years, including $135,795 in fines.
| Date | Penalty | Amount / length |
|---|---|---|
| November 17, 2025 | Fine | $108,154 |
| January 9, 2025 | Fine | $27,641 |
Owners and managers
Individuals and organizations reported to CMS as owning or operating this nursing home.
| Name | Role | Share | Since |
|---|---|---|---|
| GATEWAY CARE CENTER, LLC Organization | 5% or greater direct ownership interest | — | 10/01/2002 |
| ROSENBERG, JONATHAN Individual | 5% or greater direct ownership interest | — | 09/01/2016 |
| GATEWAY EATONTOWN ASSOCIATES LLC Organization | 5% or greater mortgage interest | NOT APPLICABLE | 10/01/2002 |
| GATEWAY EATONTOWN ASSOCIATES LLC Organization | 5% or greater security interest | NOT APPLICABLE | 10/01/2002 |
| ABBOUD, WALID Individual | adp of the snf | NOT APPLICABLE | 01/01/2023 |
| CAPUANO, MICHAEL Individual | adp of the snf | NOT APPLICABLE | 03/27/2025 |
| GATEWAY CARE CENTER, LLC Organization | adp of the snf | NOT APPLICABLE | 03/27/2025 |
| GATEWAY EATONTOWN ASSOCIATES LLC Organization | adp of the snf | NOT APPLICABLE | 10/01/2002 |
| ROSENBERG, JONATHAN Individual | adp of the snf | NOT APPLICABLE | 10/01/2002 |
| STERN, SAMUEL Individual | adp of the snf | NOT APPLICABLE | 10/01/2017 |
| STERN, SAMUEL Individual | corporate officer | NOT APPLICABLE | 01/01/2017 |
| ABBOUD, WALID Individual | operational/managerial control | NOT APPLICABLE | 01/01/2023 |
| CAPUANO, MICHAEL Individual | operational/managerial control | NOT APPLICABLE | 02/07/2022 |
Other nursing homes near Shore Pointe Care Center
Jersey Shore Center
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★★★★★4Above averageRedbank Center for Rehabilitation and Healing
100 Chapin Avenue, Red Bank, NJ 07701 · 3.3 mi
For-profit · 180 beds · Part of Infinite Care
★★★★★2Below averageComplete Care at Shrewsbury LLC
89 Avenue at the Common, Shrewsbury, NJ 07702 · 3.8 mi
For-profit · 140 beds · Part of Complete Care
★★★★★3AverageComplete Care at Monmouth, LLC
229 Bath Avenue, Long Branch, NJ 07740 · 3.9 mi
For-profit · 120 beds · Part of Complete Care
★★★★★3AverageAtrium at Navesink Harbor, the
40 Riverside Avenue, Red Bank, NJ 07701 · 4.1 mi
Non-profit · 43 beds · Part of Springpoint Senior Living
★★★★★2Below average- ★★★★★4Above average
Frequently asked questions
What is Shore Pointe Care Center's rating?
Shore Pointe Care Center has 2 out of 5 stars on the CMS overall star rating. The average for New Jersey nursing homes is 3.3 stars.
How many inspection citations did Shore Pointe Care Center receive?
Its most recent standard health inspection found 6 citations, compared with a New Jersey average of 8.5. Every citation is listed on this page with its severity.
Does Shore Pointe Care Center accept Medicare and Medicaid?
CMS lists it as certified for: Medicare and Medicaid. Call the facility to confirm bed availability and whether it accepts your specific plan.
Who owns Shore Pointe Care Center?
It is for profit - individual and part of The Rosenberg Family. The ownership section on this page lists the owners and managers reported to CMS.
Where is Shore Pointe Care Center and how do I contact it?
Shore Pointe Care Center is at 139 Grant Ave, Eatontown, NJ 07724. Phone: (732) 542-4700.
About this data
Ratings and measures come from the Centers for Medicare & Medicaid Services (CMS), Medicare Care Compare. They're based on state inspections, patient surveys and facility reports, and they describe the past. Facilities change, so visit in person and confirm details directly. About our data · Spotted an error? Let us know.