nursing home in Laona, WI
Nu Roc Health and Rehabilitation Ctr
3576A Nu Roc Ln, Laona, WI 54541 · (715) 674-4477
CMS overall star rating
- Health inspections★★★★★4
- Staffing★★★★★2
- Quality measures★★★★★4
Source: Centers for Medicare & Medicaid Services (CMS), Medicare Care Compare. We refresh our information from this source. About our data
Nu Roc Health and Rehabilitation Ctr at a glance
Nu Roc Health and Rehabilitation Ctr is a 50-bed for-profit nursing home in Laona, Wisconsin (Forest County).
CMS gives it 4 out of 5 stars on its overall star rating, better than the Wisconsin average of 3.
Residents receive about 3.2 hours of nursing care per day (0.6 of them from registered nurses), worse than the state average of 4.2 hours.
Its most recent standard health inspection (June 18, 2025) found 7 health citations. The Wisconsin average is 9.5.
It has not received a federal fine in the past three years.
Nursing staff turnover is 72.5% per year (state average 46.9%).
Facility details
- Type
- Nursing home
- Ownership
- For Profit - Corporation
- Beds
- 50
- Certified for
- Medicare and Medicaid
- Chain / affiliated entity
- Champion Care
- Medicare-certified since
- July 1, 1997
- Resident/family council
- Resident
- County
- Forest County
- CMS Certification Number
- 525623
Ratings
| Measure | This facility | Wisconsin avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Overall star rating ⓘ (higher is better) | 4 / 5 | 3 / 5 | 3 / 5 | Better |
| Health inspection rating ⓘ (higher is better) | 4 / 5 | 2.8 / 5 | 2.8 / 5 | Better |
| Staffing rating ⓘ (higher is better) | 2 / 5 | 3.6 / 5 | 2.9 / 5 | Worse |
| Quality measures rating ⓘ (higher is better) | 4 / 5 | 3 / 5 | 3.6 / 5 | Average |
| Long-stay quality rating (higher is better) | 4 / 5 | 3.1 / 5 | 3.8 / 5 | Average |
| Short-stay (rehab) quality rating (higher is better) | 4 / 5 | 3.1 / 5 | 3.3 / 5 | Better |
Staffing
| Measure | This facility | Wisconsin avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Total nurse staff hours per resident per day ⓘ (higher is better) | 3.19 hrs | 4.21 hrs | 3.86 hrs | Worse |
| Registered nurse hours per resident per day (higher is better) | 0.62 hrs | 0.99 hrs | 0.69 hrs | Worse |
| Nurse aide hours per resident per day (higher is better) | 1.77 hrs | 2.58 hrs | 2.32 hrs | Worse |
| Weekend nurse staff hours per resident per day (higher is better) | 2.89 hrs | 3.77 hrs | 3.42 hrs | Worse |
| Nursing staff turnover (yearly) (lower is better) | 72.5% | 46.9% | 45.8% | Worse |
| Registered nurse turnover (yearly) (lower is better) | 88.9% | 39.7% | 42.9% | Worse |
| Administrators who left in the past year (lower is better) | 0 | 1 | 1 | Better |
Inspections
| Measure | This facility | Wisconsin avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Health citations in the most recent inspection (lower is better) | 7 | 9 | 9 | Better |
| Citations from complaint investigations (latest cycle) (lower is better) | 1 | 4 | 3 | Better |
| Weighted health inspection score ⓘ (lower is better) | 35 | 100.3 | 80.6 | Better |
Penalties
| Measure | This facility | Wisconsin avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Fines in the past 3 years (lower is better) | 0 | 1 | 1 | Better |
| Total fines in the past 3 years (lower is better) | $0 | $48,150 | $30,972 | Better |
| All federal penalties in the past 3 years (lower is better) | 0 | 1 | 1 | Better |
Size
| Measure | This facility | Wisconsin avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Certified beds | 50 | 77 | 107 | |
| Average residents per day | 36 | 55 | 86 | |
| Occupancy | 71.8% | 74% | 80.9% |
Long-stay residents
| Measure | This facility | Wisconsin avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Long-stay residents with a fall causing major injury (lower is better) | 1.5% | 3.3% | 3.2% | Better |
| Long-stay residents with pressure ulcers (lower is better) | 1.3% | 5% | 4.6% | Better |
| Long-stay residents given antipsychotic medication (lower is better) | 22.9% | 15.8% | 15.4% | Worse |
| Long-stay residents with a urinary tract infection (lower is better) | 1.5% | 2.7% | 1.6% | Average |
| Long-stay residents with a catheter left in the bladder (lower is better) | 0% | 2.1% | 0.8% | Better |
| Long-stay residents needing more help with daily activities (lower is better) | 14.9% | 16.1% | 13.9% | Worse |
| Long-stay residents whose walking worsened (lower is better) | 20.5% | 18.4% | 14.1% | Worse |
| Long-stay residents who lose too much weight (lower is better) | 8.3% | 5.1% | 5.2% | Worse |
| Long-stay residents with depressive symptoms (lower is better) | 5% | 5.7% | 12.8% | Better |
| Long-stay residents who were physically restrained (lower is better) | 0% | 0.1% | 0.1% | Better |
| Long-stay residents given anti-anxiety or sleep medication (lower is better) | 16.7% | 16.9% | 19.5% | Better |
| Long-stay residents with new or worse incontinence (lower is better) | 19.2% | 24.6% | 19% | Average |
| Long-stay residents given a flu vaccine (higher is better) | 80.6% | 95% | 95.5% | Worse |
| Long-stay residents given a pneumonia vaccine (higher is better) | 69.2% | 95.7% | 93.6% | Worse |
Short-stay residents
| Measure | This facility | Wisconsin avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Short-stay residents newly given antipsychotic medication (lower is better) | 0% | 1.2% | 1.6% | Better |
| Short-stay residents given a flu vaccine (higher is better) | 23.1% | 82.2% | 79.8% | Worse |
| Short-stay residents given a pneumonia vaccine (higher is better) | 33.3% | 86.5% | 82% | Worse |
Inspection citations
State inspectors cited this home for 17 health deficiencies and 9 fire safety deficiencies in the inspection records CMS currently publishes. None were rated as causing actual harm to residents.
| Date | Citation | Severity | Status |
|---|---|---|---|
| February 11, 2026 Complaint | Provide and implement an infection prevention and control program. Infection Control Deficiencies · Tag F0880 | D Potential harm, isolated | Corrected February 11, 2026 |
| June 18, 2025 Fire safety | Have simulated fire drills held at unexpected times. Miscellaneous Deficiencies · Tag K0712 | F Potential harm, widespread | Corrected August 15, 2025 |
| June 18, 2025 Fire safety | Establish policies and procedures including evacuation. Emergency Preparedness Deficiencies · Tag E0020 | F Potential harm, widespread | Corrected July 11, 2025 |
| June 18, 2025 Fire safety | Establish emergency prep training and testing. Emergency Preparedness Deficiencies · Tag E0036 | F Potential harm, widespread | Corrected July 11, 2025 |
| June 18, 2025 Fire safety | Properly select, install, inspect, or maintain portable fire extinguishes. Smoke Deficiencies · Tag K0355 | E Potential harm, pattern | Corrected August 4, 2025 |
| June 18, 2025 Fire safety | Inspect, test, and maintain automatic sprinkler systems. Smoke Deficiencies · Tag K0353 | D Potential harm, isolated | Corrected August 15, 2025 |
| June 18, 2025 Standard | Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. Nutrition and Dietary Deficiencies · Tag F0812 | F Potential harm, widespread | Corrected July 16, 2025 |
| June 18, 2025 Standard | PASARR screening for Mental disorders or Intellectual Disabilities Resident Assessment and Care Planning Deficiencies · Tag F0645 | D Potential harm, isolated | Corrected July 16, 2025 |
| June 18, 2025 Standard | Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents. Quality of Life and Care Deficiencies · Tag F0689 | D Potential harm, isolated | Corrected July 16, 2025 |
| June 18, 2025 Standard | Provide and implement an infection prevention and control program. Infection Control Deficiencies · Tag F0880 | D Potential harm, isolated | Corrected July 16, 2025 |
| June 18, 2025 Standard | Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist. Pharmacy Service Deficiencies · Tag F0755 | D Potential harm, isolated | Corrected July 16, 2025 |
| June 18, 2025 Standard | Electronically submit to CMS complete and accurate direct care staffing information, based on payroll and other verifiable and auditable data. Administration Deficiencies · Tag F0851 | C No harm, widespread | Corrected July 16, 2025 |
| May 15, 2024 Fire safety | Create arrangements with other facilities to receive patients. Emergency Preparedness Deficiencies · Tag E0025 | F Potential harm, widespread | Corrected June 3, 2024 |
| May 15, 2024 Fire safety | To conduct inspection, testing and maintenance of fire doors by qualified individuals. Miscellaneous Deficiencies · Tag K0761 | F Potential harm, widespread | Corrected June 3, 2024 |
| May 15, 2024 Fire safety | Have generator or other power source capable of supplying service within 10 seconds. Gas, Vacuum, and Electrical Systems Deficiencies · Tag K0918 | F Potential harm, widespread | Corrected June 3, 2024 |
| May 15, 2024 Fire safety | Inspect, test, and maintain automatic sprinkler systems. Smoke Deficiencies · Tag K0353 | E Potential harm, pattern | Corrected June 3, 2024 |
| May 15, 2024 Standard | Electronically submit to CMS complete and accurate direct care staffing information, based on payroll and other verifiable and auditable data. Administration Deficiencies · Tag F0851 | F Potential harm, widespread | Corrected January 31, 2024 |
| May 15, 2024 Standard | Provide and implement an infection prevention and control program. Infection Control Deficiencies · Tag F0880 | E Potential harm, pattern | Corrected June 3, 2024 |
| May 15, 2024 Standard | Provide care or services that was trauma informed and/or culturally competent. Quality of Life and Care Deficiencies · Tag F0699 | D Potential harm, isolated | Corrected June 3, 2024 |
| February 8, 2024 Complaint | Keep residents' personal and medical records private and confidential. Resident Rights Deficiencies · Tag F0583 | D Potential harm, isolated | Corrected February 23, 2024 |
| February 28, 2023 Standard | Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. Nutrition and Dietary Deficiencies · Tag F0812 | F Potential harm, widespread | Corrected March 6, 2023 |
| February 28, 2023 Standard | Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured. Resident Assessment and Care Planning Deficiencies · Tag F0656 | E Potential harm, pattern | Corrected March 6, 2023 |
| February 28, 2023 Standard | PASARR screening for Mental disorders or Intellectual Disabilities Resident Assessment and Care Planning Deficiencies · Tag F0645 | D Potential harm, isolated | Corrected March 6, 2023 |
| February 28, 2023 Standard | Ensure that residents are fully informed and understand their health status, care and treatments. Resident Rights Deficiencies · Tag F0552 | D Potential harm, isolated | Corrected March 6, 2023 |
| February 28, 2023 Standard | Give the resident's representative the ability to exercise the resident's rights. Resident Rights Deficiencies · Tag F0551 | D Potential harm, isolated | Corrected March 6, 2023 |
| February 28, 2023 Standard | Provide or get specialized rehabilitative services as required for a resident. Quality of Life and Care Deficiencies · Tag F0825 | D Potential harm, isolated | Corrected March 6, 2023 |
Severity letters follow the CMS scope-and-severity grid: A–C no actual harm with potential for minimal harm; D–F potential for more than minimal harm; G–I actual harm; J–L immediate jeopardy to resident health or safety. How to read inspection citations.
Fines and payment denials
CMS reports no federal fines or payment denials in the past three years.
Owners and managers
Individuals and organizations reported to CMS as owning or operating this nursing home.
| Name | Role | Share | Since |
|---|---|---|---|
| NU ROC HOLDINGS LLC Organization | 5% or greater direct ownership interest | 100% | 02/01/2018 |
| RUVEL, MENACHEM Individual | corporate director | NOT APPLICABLE | 02/01/2018 |
| WEINBERG, YISROEL Individual | corporate director | NOT APPLICABLE | 02/01/2018 |
| CHAMPION CARE LLC Organization | operational/managerial control | NOT APPLICABLE | 02/01/2018 |
| RUVEL, MENACHEM Individual | operational/managerial control | NOT APPLICABLE | 02/01/2018 |
| WEINBERG, YISROEL Individual | operational/managerial control | NOT APPLICABLE | 02/01/2018 |
Other nursing homes near Nu Roc Health and Rehabilitation Ctr
Freeman Nursing & Rehabilitation Community
1805 Pyle Drive, Kingsford, MI 49802 · 31.5 mi
For-profit · 39 beds · Part of Atrium Centers
★★★★★5Much above averageOptalis Health and Rehabilitation of Kingsford
1225 Woodward Avenue, Kingsford, MI 49801 · 32.2 mi
For-profit · 107 beds · Part of Optalis Health & Rehabilitation
★★★★★1Much below averageFlorence Health Services
5778 Chapin St, Florence, WI 54121 · 33.3 mi
For-profit · 73 beds · Part of North Shore Healthcare
★★★★★1Much below average- ★★★★★4Above average
- ★★★★★4Above average
Eastview Health and Rehabilitation Center
729 Park St, Antigo, WI 54409 · 36.5 mi
For-profit · 118 beds · Part of Champion Care
★★★★★2Below average
Frequently asked questions
What is Nu Roc Health and Rehabilitation Ctr's rating?
Nu Roc Health and Rehabilitation Ctr has 4 out of 5 stars on the CMS overall star rating. The average for Wisconsin nursing homes is 3 stars.
How many inspection citations did Nu Roc Health and Rehabilitation Ctr receive?
Its most recent standard health inspection found 7 citations, compared with a Wisconsin average of 9.5. Every citation is listed on this page with its severity.
Does Nu Roc Health and Rehabilitation Ctr accept Medicare and Medicaid?
CMS lists it as certified for: Medicare and Medicaid. Call the facility to confirm bed availability and whether it accepts your specific plan.
Who owns Nu Roc Health and Rehabilitation Ctr?
It is for profit - corporation and part of Champion Care. The ownership section on this page lists the owners and managers reported to CMS.
Where is Nu Roc Health and Rehabilitation Ctr and how do I contact it?
Nu Roc Health and Rehabilitation Ctr is at 3576A Nu Roc Ln, Laona, WI 54541. Phone: (715) 674-4477.
About this data
Ratings and measures come from the Centers for Medicare & Medicaid Services (CMS), Medicare Care Compare. They're based on state inspections, patient surveys and facility reports, and they describe the past. Facilities change, so visit in person and confirm details directly. About our data · Spotted an error? Let us know.