nursing home in Goldsboro, NC
Willow Creek Nursing and Rehabilitation Center
2401 Wayne Memorial Drive, Goldsboro, NC 27534 · (919) 736-2121
★★★★★2
Below average
CMS overall star rating
CMS overall star rating
- Health inspections★★★★★2
- Staffing★★★★★2
- Quality measures★★★★★4
Source: Centers for Medicare & Medicaid Services (CMS), Medicare Care Compare. We refresh our information from this source. About our data
Willow Creek Nursing and Rehabilitation Center at a glance
Willow Creek Nursing and Rehabilitation Center is a 200-bed for-profit nursing home in Goldsboro, North Carolina (Wayne County).
CMS gives it 2 out of 5 stars on its overall star rating, worse than the North Carolina average of 2.9.
Residents receive about 3.6 hours of nursing care per day (0.5 of them from registered nurses), worse than the state average of 3.9 hours.
Its most recent standard health inspection (March 19, 2026) found 9 health citations. The North Carolina average is 4.7.
Federal regulators fined it 3 times in the past three years, totaling $15,696.
Nursing staff turnover is 59.2% per year (state average 49%).
Facility details
- Type
- Nursing home
- Ownership
- For Profit - Limited Liability Company
- Beds
- 200
- Certified for
- Medicare and Medicaid
- Chain / affiliated entity
- Principle Long Term Care
- Medicare-certified since
- June 1, 1974
- Resident/family council
- Resident
- County
- Wayne County
- CMS Certification Number
- 345113
Ratings
| Measure | This facility | North Carolina avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Overall star rating ⓘ (higher is better) | 2 / 5 | 2.9 / 5 | 3 / 5 | Worse |
| Health inspection rating ⓘ (higher is better) | 2 / 5 | 2.9 / 5 | 2.8 / 5 | Worse |
| Staffing rating ⓘ (higher is better) | 2 / 5 | 2.7 / 5 | 2.9 / 5 | Worse |
| Quality measures rating ⓘ (higher is better) | 4 / 5 | 3.3 / 5 | 3.6 / 5 | Average |
| Long-stay quality rating (higher is better) | 3 / 5 | 3.4 / 5 | 3.8 / 5 | Worse |
| Short-stay (rehab) quality rating (higher is better) | 4 / 5 | 3 / 5 | 3.3 / 5 | Better |
Staffing
| Measure | This facility | North Carolina avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Total nurse staff hours per resident per day ⓘ (higher is better) | 3.58 hrs | 3.85 hrs | 3.86 hrs | Worse |
| Registered nurse hours per resident per day (higher is better) | 0.51 hrs | 0.62 hrs | 0.69 hrs | Worse |
| Nurse aide hours per resident per day (higher is better) | 1.97 hrs | 2.34 hrs | 2.32 hrs | Worse |
| Weekend nurse staff hours per resident per day (higher is better) | 3.32 hrs | 3.42 hrs | 3.42 hrs | Average |
| Nursing staff turnover (yearly) (lower is better) | 59.2% | 49% | 45.8% | Worse |
| Registered nurse turnover (yearly) (lower is better) | 46.4% | 45.6% | 42.9% | Worse |
| Administrators who left in the past year (lower is better) | 1 | 1 | 1 | Worse |
Inspections
| Measure | This facility | North Carolina avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Health citations in the most recent inspection (lower is better) | 9 | 5 | 9 | Average |
| Citations from complaint investigations (latest cycle) (lower is better) | 7 | 2 | 3 | Worse |
| Weighted health inspection score ⓘ (lower is better) | 72 | 49.2 | 80.6 | Better |
Penalties
| Measure | This facility | North Carolina avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Fines in the past 3 years (lower is better) | 3 | 1 | 1 | Worse |
| Total fines in the past 3 years (lower is better) | $15,696 | $36,617 | $30,972 | Better |
| All federal penalties in the past 3 years (lower is better) | 3 | 1 | 1 | Worse |
Size
| Measure | This facility | North Carolina avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Certified beds | 200 | 105 | 107 | |
| Average residents per day | 165 | 87 | 86 | |
| Occupancy | 82.6% | 83.6% | 80.9% |
Long-stay residents
| Measure | This facility | North Carolina avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Long-stay residents with a fall causing major injury (lower is better) | 1.6% | 3.5% | 3.2% | Better |
| Long-stay residents with pressure ulcers (lower is better) | 7.6% | 5.5% | 4.6% | Worse |
| Long-stay residents given antipsychotic medication (lower is better) | 11.5% | 14% | 15.4% | Better |
| Long-stay residents with a urinary tract infection (lower is better) | 1.4% | 2.3% | 1.6% | Better |
| Long-stay residents with a catheter left in the bladder (lower is better) | 2.4% | 0.7% | 0.8% | Worse |
| Long-stay residents needing more help with daily activities (lower is better) | 17.5% | 15.6% | 13.9% | Worse |
| Long-stay residents whose walking worsened (lower is better) | 21.3% | 18.3% | 14.1% | Worse |
| Long-stay residents who lose too much weight (lower is better) | 9.2% | 7.2% | 5.2% | Worse |
| Long-stay residents with depressive symptoms (lower is better) | 4.6% | 5.9% | 12.8% | Better |
| Long-stay residents who were physically restrained (lower is better) | 0% | 0% | 0.1% | Better |
| Long-stay residents given anti-anxiety or sleep medication (lower is better) | 17.1% | 21.3% | 19.5% | Better |
| Long-stay residents with new or worse incontinence (lower is better) | 8.6% | 20.7% | 19% | Better |
| Long-stay residents given a flu vaccine (higher is better) | 69.7% | 94.1% | 95.5% | Worse |
| Long-stay residents given a pneumonia vaccine (higher is better) | 49.6% | 92% | 93.6% | Worse |
Short-stay residents
| Measure | This facility | North Carolina avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Short-stay residents newly given antipsychotic medication (lower is better) | 0.2% | 1.4% | 1.6% | Better |
| Short-stay residents given a flu vaccine (higher is better) | 65.7% | 78.1% | 79.8% | Worse |
| Short-stay residents given a pneumonia vaccine (higher is better) | 81.2% | 80.6% | 82% | Average |
Inspection citations
State inspectors cited this home for 24 health deficiencies and 1 fire safety deficiency in the inspection records CMS currently publishes. 2 citations involved actual harm.
| Date | Citation | Severity | Status |
|---|---|---|---|
| June 11, 2026 Complaint | Keep all essential equipment working safely. Environmental Deficiencies · Tag F0908 | F Potential harm, widespread | Corrected June 30, 2026 |
| June 11, 2026 Complaint | Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident. Resident Rights Deficiencies · Tag F0580 | D Potential harm, isolated | Corrected June 30, 2026 |
| June 11, 2026 Complaint | Safeguard resident-identifiable information and/or maintain medical records on each resident that are in accordance with accepted professional standards. Resident Assessment and Care Planning Deficiencies · Tag F0842 | D Potential harm, isolated | Corrected June 30, 2026 |
| June 11, 2026 Complaint | Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist. Pharmacy Service Deficiencies · Tag F0755 | D Potential harm, isolated | Corrected June 30, 2026 |
| June 11, 2026 Complaint | Provide appropriate treatment and care according to orders, resident’s preferences and goals. Quality of Life and Care Deficiencies · Tag F0684 | D Potential harm, isolated | Corrected June 30, 2026 |
| March 19, 2026 Fire safety | Develop and maintain an Emergency Preparedness Program (EP). Emergency Preparedness Deficiencies · Tag E0004 | F Potential harm, widespread | Corrected April 7, 2026 |
| March 19, 2026 Standard | Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. Nutrition and Dietary Deficiencies · Tag F0812 | E Potential harm, pattern | Corrected April 7, 2026 |
| March 19, 2026 Standard | Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. Resident Rights Deficiencies · Tag F0584 | B No harm, pattern | Corrected April 7, 2026 |
| February 13, 2026 Complaint | Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents. Quality of Life and Care Deficiencies · Tag F0689 | G Actual harm, isolated | Past Non-Compliance |
| February 13, 2026 Complaint | Provide appropriate treatment and care according to orders, resident’s preferences and goals. Quality of Life and Care Deficiencies · Tag F0684 | G Actual harm, isolated | Past Non-Compliance |
| January 24, 2025 Complaint | Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident. Resident Rights Deficiencies · Tag F0580 | D Potential harm, isolated | Corrected January 29, 2025 |
| December 6, 2024 Standard | Ensure services provided by the nursing facility meet professional standards of quality. Resident Assessment and Care Planning Deficiencies · Tag F0658 | D Potential harm, isolated | Corrected January 24, 2025 |
| December 6, 2024 Standard | Provide safe and appropriate respiratory care for a resident when needed. Quality of Life and Care Deficiencies · Tag F0695 | D Potential harm, isolated | Corrected January 24, 2025 |
| December 6, 2024 Standard | Ensure that nurses and nurse aides have the appropriate competencies to care for every resident in a way that maximizes each resident's well being. Nursing and Physician Services Deficiencies · Tag F0726 | D Potential harm, isolated | Corrected January 24, 2025 |
| December 6, 2024 Complaint | Ensure that residents are free from significant medication errors. Pharmacy Service Deficiencies · Tag F0760 | D Potential harm, isolated | Corrected January 24, 2025 |
| December 6, 2024 Complaint | Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. Resident Rights Deficiencies · Tag F0584 | D Potential harm, isolated | Corrected January 24, 2025 |
| December 6, 2024 Standard | Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured. Resident Assessment and Care Planning Deficiencies · Tag F0656 | D Potential harm, isolated | Corrected January 24, 2025 |
| December 6, 2024 Complaint | Protect each resident from the wrongful use of the resident's belongings or money. Freedom from Abuse, Neglect, and Exploitation Deficiencies · Tag F0602 | D Potential harm, isolated | Corrected May 19, 2024 |
| November 30, 2023 Standard | Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered. Resident Rights Deficiencies · Tag F0582 | F Potential harm, widespread | Corrected December 28, 2023 |
| November 30, 2023 Standard | Set up an ongoing quality assessment and assurance group to review quality deficiencies and develop corrective plans of action. Administration Deficiencies · Tag F0867 | F Potential harm, widespread | Corrected December 28, 2023 |
| November 30, 2023 Complaint | Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents. Quality of Life and Care Deficiencies · Tag F0689 | E Potential harm, pattern | Corrected December 28, 2023 |
| November 30, 2023 Standard | Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. Nutrition and Dietary Deficiencies · Tag F0812 | E Potential harm, pattern | Corrected December 28, 2023 |
| November 30, 2023 Standard | Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason. Quality of Life and Care Deficiencies · Tag F0688 | D Potential harm, isolated | Corrected December 28, 2023 |
| November 30, 2023 Complaint | Provide care and assistance to perform activities of daily living for any resident who is unable. Quality of Life and Care Deficiencies · Tag F0677 | D Potential harm, isolated | Corrected December 28, 2023 |
| November 30, 2023 Complaint | Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. Resident Rights Deficiencies · Tag F0584 | D Potential harm, isolated | Corrected December 28, 2023 |
Severity letters follow the CMS scope-and-severity grid: A–C no actual harm with potential for minimal harm; D–F potential for more than minimal harm; G–I actual harm; J–L immediate jeopardy to resident health or safety. How to read inspection citations.
Fines and payment denials
CMS reports 2 federal penalties in the past three years, including $11,133 in fines.
| Date | Penalty | Amount / length |
|---|---|---|
| February 13, 2026 | Fine | $4,563 |
| December 6, 2024 | Fine | $6,570 |
Owners and managers
Individuals and organizations reported to CMS as owning or operating this nursing home.
| Name | Role | Share | Since |
|---|---|---|---|
| BOICE, GALE Individual | adp of the snf | NOT APPLICABLE | 03/05/2018 |
| HILL, RAYMOND Individual | adp of the snf | NOT APPLICABLE | 01/01/2011 |
| HILL, ROBERT Individual | adp of the snf | NOT APPLICABLE | 01/01/2011 |
| HILL, STEPHEN Individual | adp of the snf | NOT APPLICABLE | 01/01/2011 |
| KRISHNARAJ, RAMESH Individual | adp of the snf | NOT APPLICABLE | 03/01/2023 |
| PRINCIPLE IT SERVICES, INC. Organization | adp of the snf | NOT APPLICABLE | 01/01/2011 |
| PRINCIPLE LONG TERM CARE, INC. Organization | adp of the snf | NOT APPLICABLE | 06/17/2025 |
| STROUD, WENDY Individual | adp of the snf | NOT APPLICABLE | 06/17/2025 |
| BOICE, GALE Individual | corporate officer | NOT APPLICABLE | 03/05/2018 |
| HOOD, LYNN Individual | corporate officer | NOT APPLICABLE | 11/01/2017 |
| JOHNSON, DIANNE Individual | corporate officer | NOT APPLICABLE | 01/01/2011 |
| PRINCIPLE IT SERVICES, INC. Organization | direct ownership interest | NOT APPLICABLE | 01/01/2011 |
| PRINCIPLE LONG TERM CARE, INC. Organization | direct ownership interest | NOT APPLICABLE | 01/01/2011 |
| KRISHNARAJ, RAMESH Individual | managing control - governing body | NOT APPLICABLE | 03/01/2023 |
| STROUD, WENDY Individual | managing control - governing body | NOT APPLICABLE | 05/24/2021 |
| HOOD, LYNN Individual | operational/managerial control | NOT APPLICABLE | 11/01/2017 |
| PRINCIPLE LONG TERM CARE, INC. Organization | operational/managerial control | NOT APPLICABLE | 01/01/2011 |
Other nursing homes near Willow Creek Nursing and Rehabilitation Center
Goldsboro Rehabilitation and Healthcare Center
1700 Wayne Memorial Drive, Goldsboro, NC 27534 · under 1 mi
For-profit · 130 beds · Part of Simcha Hyman & Naftali Zanziper
★★★★★3AverageO'Berry Neuro-Medical Treatment Center
400 Old Smithfield Road, Goldsboro, NC 27533 · 4.2 mi
Government · 144 beds
- Special Focus candidate
★★★★★2Below averageMount Olive Center
228 Smith Chapel Road, Mount Olive, NC 28365 · 15.2 mi
For-profit · 150 beds · Part of Genesis Healthcare
★★★★★1Much below averageGreendale Forest Nursing and Rehabilitation Center
1304 SE Second Street, Snow Hill, NC 28580 · 17.2 mi
For-profit · 115 beds · Part of Principle Long Term Care
★★★★★1Much below averageNc State Veterans Home-Kinston
2150 Hull Road, Kinston, NC 28504 · 20.7 mi
Government · 100 beds · Part of Pruitthealth
★★★★★2Below averageWilson Healthcare and Rehabilitation Center
2501 Downing St SW, Wilson, NC 27893 · 21.6 mi
For-profit · 81 beds · Part of Simcha Hyman & Naftali Zanziper
- CMS high performer
★★★★★5Much above average
Frequently asked questions
What is Willow Creek Nursing and Rehabilitation Center's rating?
Willow Creek Nursing and Rehabilitation Center has 2 out of 5 stars on the CMS overall star rating. The average for North Carolina nursing homes is 2.9 stars.
How many inspection citations did Willow Creek Nursing and Rehabilitation Center receive?
Its most recent standard health inspection found 9 citations, compared with a North Carolina average of 4.7. Every citation is listed on this page with its severity.
Does Willow Creek Nursing and Rehabilitation Center accept Medicare and Medicaid?
CMS lists it as certified for: Medicare and Medicaid. Call the facility to confirm bed availability and whether it accepts your specific plan.
Who owns Willow Creek Nursing and Rehabilitation Center?
It is for profit - limited liability company and part of Principle Long Term Care. The ownership section on this page lists the owners and managers reported to CMS.
Where is Willow Creek Nursing and Rehabilitation Center and how do I contact it?
Willow Creek Nursing and Rehabilitation Center is at 2401 Wayne Memorial Drive, Goldsboro, NC 27534. Phone: (919) 736-2121.
About this data
Ratings and measures come from the Centers for Medicare & Medicaid Services (CMS), Medicare Care Compare. They're based on state inspections, patient surveys and facility reports, and they describe the past. Facilities change, so visit in person and confirm details directly. About our data · Spotted an error? Let us know.