nursing home in Rochester, NY
Latta Road Nursing Home East
2102 Latta Road, Rochester, NY 14612 · (585) 225-0920
CMS overall star rating
- Health inspections★★★★★3
- Staffing★★★★★2
- Quality measures★★★★★2
Source: Centers for Medicare & Medicaid Services (CMS), Medicare Care Compare. We refresh our information from this source. About our data
Latta Road Nursing Home East at a glance
Latta Road Nursing Home East is a 40-bed for-profit nursing home in Rochester, New York (Monroe County).
CMS gives it 3 out of 5 stars on its overall star rating, close to the New York average of 3.
Residents receive about 3.5 hours of nursing care per day (0.4 of them from registered nurses), close to the state average of 3.6 hours.
Its most recent standard health inspection (April 18, 2025) found 6 health citations. The New York average is 8.
Federal regulators fined it 1 time in the past three years, totaling $8,979.
Nursing staff turnover is 45.7% per year (state average 40.3%).
Facility details
- Type
- Nursing home
- Ownership
- For Profit - Individual
- Beds
- 40
- Certified for
- Medicare and Medicaid
- Chain / affiliated entity
- Hurlbut Care
- Medicare-certified since
- January 1, 1978
- Resident/family council
- Resident
- County
- Monroe County
- CMS Certification Number
- 335618
Ratings
| Measure | This facility | New York avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Overall star rating ⓘ (higher is better) | 3 / 5 | 3 / 5 | 3 / 5 | Average |
| Health inspection rating ⓘ (higher is better) | 3 / 5 | 2.7 / 5 | 2.8 / 5 | Average |
| Staffing rating ⓘ (higher is better) | 2 / 5 | 2.8 / 5 | 2.9 / 5 | Worse |
| Quality measures rating ⓘ (higher is better) | 2 / 5 | 3.8 / 5 | 3.6 / 5 | Worse |
| Long-stay quality rating (higher is better) | 2 / 5 | 4 / 5 | 3.8 / 5 | Worse |
Staffing
| Measure | This facility | New York avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Total nurse staff hours per resident per day ⓘ (higher is better) | 3.48 hrs | 3.63 hrs | 3.86 hrs | Worse |
| Registered nurse hours per resident per day (higher is better) | 0.38 hrs | 0.71 hrs | 0.69 hrs | Worse |
| Nurse aide hours per resident per day (higher is better) | 1.98 hrs | 2.15 hrs | 2.32 hrs | Worse |
| Weekend nurse staff hours per resident per day (higher is better) | 3.20 hrs | 3.18 hrs | 3.42 hrs | Worse |
| Nursing staff turnover (yearly) (lower is better) | 45.7% | 40.3% | 45.8% | Average |
| Administrators who left in the past year (lower is better) | 1 | 0 | 1 | Worse |
Inspections
| Measure | This facility | New York avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Health citations in the most recent inspection (lower is better) | 6 | 8 | 9 | Better |
| Citations from complaint investigations (latest cycle) (lower is better) | 0 | 3 | 3 | Better |
| Weighted health inspection score ⓘ (lower is better) | 30 | 62.2 | 80.6 | Better |
Penalties
| Measure | This facility | New York avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Fines in the past 3 years (lower is better) | 1 | 1 | 1 | Worse |
| Total fines in the past 3 years (lower is better) | $8,979 | $23,070 | $30,972 | Better |
| All federal penalties in the past 3 years (lower is better) | 1 | 1 | 1 | Average |
Size
| Measure | This facility | New York avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Certified beds | 40 | 188 | 107 | |
| Average residents per day | 37 | 168 | 86 | |
| Occupancy | 92.3% | 90.5% | 80.9% |
Long-stay residents
| Measure | This facility | New York avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Long-stay residents with a fall causing major injury (lower is better) | 4.1% | 3.1% | 3.2% | Worse |
| Long-stay residents with pressure ulcers (lower is better) | 14% | 6.5% | 4.6% | Worse |
| Long-stay residents given antipsychotic medication (lower is better) | 16% | 13.7% | 15.4% | Average |
| Long-stay residents with a urinary tract infection (lower is better) | 2.5% | 1.3% | 1.6% | Worse |
| Long-stay residents with a catheter left in the bladder (lower is better) | 2.6% | 0.5% | 0.8% | Worse |
| Long-stay residents needing more help with daily activities (lower is better) | 19.8% | 14.1% | 13.9% | Worse |
| Long-stay residents whose walking worsened (lower is better) | 16.7% | 12.5% | 14.1% | Worse |
| Long-stay residents who lose too much weight (lower is better) | 6.1% | 5.8% | 5.2% | Worse |
| Long-stay residents with depressive symptoms (lower is better) | 0.9% | 19.5% | 12.8% | Better |
| Long-stay residents who were physically restrained (lower is better) | 0% | 0.2% | 0.1% | Better |
| Long-stay residents given anti-anxiety or sleep medication (lower is better) | 4.3% | 13.2% | 19.5% | Better |
| Long-stay residents with new or worse incontinence (lower is better) | 44.8% | 19.5% | 19% | Worse |
| Long-stay residents given a flu vaccine (higher is better) | 88.2% | 95.3% | 95.5% | Worse |
| Long-stay residents given a pneumonia vaccine (higher is better) | 96.7% | 91.5% | 93.6% | Average |
Short-stay residents
| Measure | This facility | New York avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Short-stay residents newly given antipsychotic medication (lower is better) | 0% | 1.2% | 1.6% | Better |
| Short-stay residents given a flu vaccine (higher is better) | 69.2% | 78.8% | 79.8% | Worse |
| Short-stay residents given a pneumonia vaccine (higher is better) | 76.9% | 77.4% | 82% | Worse |
Inspection citations
State inspectors cited this home for 17 health deficiencies and 3 fire safety deficiencies in the inspection records CMS currently publishes. 1 citation involved actual harm.
| Date | Citation | Severity | Status |
|---|---|---|---|
| April 18, 2025 Fire safety | Install corridor and hallway doors that block smoke. Smoke Deficiencies · Tag K0363 | D Potential harm, isolated | Corrected June 2, 2025 |
| April 18, 2025 Standard | Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail. Quality of Life and Care Deficiencies · Tag F0700 | D Potential harm, isolated | Corrected June 2, 2025 |
| April 18, 2025 Standard | Provide and implement an infection prevention and control program. Infection Control Deficiencies · Tag F0880 | D Potential harm, isolated | Corrected June 2, 2025 |
| April 18, 2025 Standard | Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. Nutrition and Dietary Deficiencies · Tag F0812 | D Potential harm, isolated | Corrected June 2, 2025 |
| April 18, 2025 Standard | Provide care and assistance to perform activities of daily living for any resident who is unable. Quality of Life and Care Deficiencies · Tag F0677 | D Potential harm, isolated | Corrected June 2, 2025 |
| April 18, 2025 Standard | Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered. Resident Rights Deficiencies · Tag F0582 | D Potential harm, isolated | Corrected June 2, 2025 |
| April 18, 2025 Standard | Provide safe and appropriate respiratory care for a resident when needed. Quality of Life and Care Deficiencies · Tag F0695 | D Potential harm, isolated | Corrected June 2, 2025 |
| January 17, 2025 Complaint | Verify that a nurse aide has been trained; and if they haven't worked as a nurse aide for 2 years, receive retraining. Nursing and Physician Services Deficiencies · Tag F0729 | D Potential harm, isolated | Corrected March 16, 2025 |
| January 16, 2025 Complaint | Ensure each resident receives and the facility provides food prepared in a form designed to meet individual needs. Nutrition and Dietary Deficiencies · Tag F0805 | G Actual harm, isolated | Corrected March 16, 2025 |
| January 16, 2025 Complaint | Respond appropriately to all alleged violations. Freedom from Abuse, Neglect, and Exploitation Deficiencies · Tag F0610 | D Potential harm, isolated | Corrected March 16, 2025 |
| August 8, 2023 Standard | Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs. Pharmacy Service Deficiencies · Tag F0761 | D Potential harm, isolated | Corrected October 6, 2023 |
| August 8, 2023 Standard | Respond appropriately to all alleged violations. Freedom from Abuse, Neglect, and Exploitation Deficiencies · Tag F0610 | D Potential harm, isolated | Corrected October 6, 2023 |
| August 8, 2023 Standard | Develop the complete care plan within 7 days of the comprehensive assessment; and prepared, reviewed, and revised by a team of health professionals. Resident Assessment and Care Planning Deficiencies · Tag F0657 | D Potential harm, isolated | Corrected October 6, 2023 |
| August 8, 2023 Standard | Ensure a licensed pharmacist perform a monthly drug regimen review, including the medical chart, following irregularity reporting guidelines in developed policies and procedures. Pharmacy Service Deficiencies · Tag F0756 | D Potential harm, isolated | Corrected October 6, 2023 |
| August 8, 2023 Standard | Ensure that residents are free from significant medication errors. Pharmacy Service Deficiencies · Tag F0760 | D Potential harm, isolated | Corrected October 6, 2023 |
| March 25, 2022 Fire safety | Have exits that are accessible at all times. Egress Deficiencies · Tag K0271 | E Potential harm, pattern | Waiver has been granted |
| March 25, 2022 Fire safety | Keep aisles, corridors, and exits free of obstruction in case of emergency. Egress Deficiencies · Tag K0211 | D Potential harm, isolated | Corrected April 29, 2022 |
| March 25, 2022 Standard | Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs. Pharmacy Service Deficiencies · Tag F0761 | D Potential harm, isolated | Corrected April 29, 2022 |
| March 25, 2022 Standard | Provide care and assistance to perform activities of daily living for any resident who is unable. Quality of Life and Care Deficiencies · Tag F0677 | D Potential harm, isolated | Corrected April 29, 2022 |
| March 25, 2022 Standard | Give residents notice of Medicaid/Medicare coverage and potential liability for services not covered. Resident Rights Deficiencies · Tag F0582 | B No harm, pattern | Corrected April 29, 2022 |
Severity letters follow the CMS scope-and-severity grid: A–C no actual harm with potential for minimal harm; D–F potential for more than minimal harm; G–I actual harm; J–L immediate jeopardy to resident health or safety. How to read inspection citations.
Fines and payment denials
CMS reports 1 federal penalty in the past three years, including $8,979 in fines.
| Date | Penalty | Amount / length |
|---|---|---|
| January 16, 2025 | Fine | $8,979 |
Owners and managers
Individuals and organizations reported to CMS as owning or operating this nursing home.
| Name | Role | Share | Since |
|---|---|---|---|
| CURLETTA, MARK Individual | adp of the snf | NOT APPLICABLE | 07/01/2021 |
| DAR, SONIA Individual | adp of the snf | NOT APPLICABLE | 01/01/2020 |
| HURLBUT HEALTH CONSULTING, LLC Organization | adp of the snf | NOT APPLICABLE | 07/08/2025 |
| HURLBUT, ROBERT Individual | adp of the snf | NOT APPLICABLE | 01/01/2016 |
| SERGENT, MICHELLE Individual | adp of the snf | NOT APPLICABLE | 04/01/2025 |
| CURLETTA, MARK Individual | corporate officer | NOT APPLICABLE | 07/16/2021 |
| HURLBUT, ROBERT Individual | corporate officer | NOT APPLICABLE | 01/01/2016 |
| HURLBUT, ROBERT Individual | direct ownership interest | NOT APPLICABLE | 01/01/2016 |
| CURLETTA, MARK Individual | operational/managerial control | NOT APPLICABLE | 07/01/2021 |
| DAR, SONIA Individual | operational/managerial control | NOT APPLICABLE | 01/01/2020 |
| SERGENT, MICHELLE Individual | operational/managerial control | NOT APPLICABLE | 04/01/2025 |
| HURLBUT, ROBERT Individual | trustee of the snf | NOT APPLICABLE | 01/01/2016 |
Other nursing homes near Latta Road Nursing Home East
Latta Road Nursing Home West
2100 Latta Road, Rochester, NY 14612 · under 1 mi
For-profit · 40 beds · Part of Hurlbut Care
★★★★★5Much above averageWaterview Heights Rehabilitation and Nursing Cente
135 Meridan St., Rochester, NY 14612 · under 1 mi
For-profit · 229 beds · Part of Hurlbut Care
- Special Focus Facility
Not ratedEdna Tina Wilson Living Center
700 Island Cottage Road, Rochester, NY 14612 · under 1 mi
Non-profit · 120 beds · Part of Rochester Regional Health
- CMS high performer
★★★★★5Much above averageHamilton Manor Nursing Home
1172 Long Pond Road, Rochester, NY 14626 · 2.9 mi
For-profit · 40 beds · Part of Hurlbut Care
★★★★★4Above averagePark Ridge Nursing Home
1555 Long Pond Road, Rochester, NY 14626 · 4.4 mi
Non-profit · 120 beds · Part of Rochester Regional Health
★★★★★5Much above averageThe Brook at High Falls Nursing Home and Rehabilit
2150 St. Paul Street, Rochester, NY 14621 · 4.7 mi
For-profit · 28 beds
★★★★★2Below average
Frequently asked questions
What is Latta Road Nursing Home East's rating?
Latta Road Nursing Home East has 3 out of 5 stars on the CMS overall star rating. The average for New York nursing homes is 3 stars.
How many inspection citations did Latta Road Nursing Home East receive?
Its most recent standard health inspection found 6 citations, compared with a New York average of 8. Every citation is listed on this page with its severity.
Does Latta Road Nursing Home East accept Medicare and Medicaid?
CMS lists it as certified for: Medicare and Medicaid. Call the facility to confirm bed availability and whether it accepts your specific plan.
Who owns Latta Road Nursing Home East?
It is for profit - individual and part of Hurlbut Care. The ownership section on this page lists the owners and managers reported to CMS.
Where is Latta Road Nursing Home East and how do I contact it?
Latta Road Nursing Home East is at 2102 Latta Road, Rochester, NY 14612. Phone: (585) 225-0920.
About this data
Ratings and measures come from the Centers for Medicare & Medicaid Services (CMS), Medicare Care Compare. They're based on state inspections, patient surveys and facility reports, and they describe the past. Facilities change, so visit in person and confirm details directly. About our data · Spotted an error? Let us know.