nursing home in Keansburg, NJ
Laurel Bay Health & Rehabilitation Center
32 Laurel Avenue, Keansburg, NJ 07734 · (732) 787-8100
★★★★★2
Below average
CMS overall star rating
CMS overall star rating
- Health inspections★★★★★2
- Staffing★★★★★3
- Quality measures★★★★★3
Source: Centers for Medicare & Medicaid Services (CMS), Medicare Care Compare. We refresh our information from this source. About our data
Laurel Bay Health & Rehabilitation Center at a glance
Laurel Bay Health & Rehabilitation Center is a 123-bed for-profit nursing home in Keansburg, New Jersey (Monmouth County).
CMS gives it 2 out of 5 stars on its overall star rating, worse than the New Jersey average of 3.3.
Residents receive about 2.8 hours of nursing care per day (0.5 of them from registered nurses), worse than the state average of 3.8 hours.
Its most recent standard health inspection (January 7, 2025) found 12 health citations. The New Jersey average is 8.5.
Federal regulators fined it 1 time in the past three years, totaling $15,873.
Nursing staff turnover is 28% per year (state average 39.7%).
Facility details
- Type
- Nursing home
- Ownership
- For Profit - Corporation
- Beds
- 123
- Certified for
- Medicare and Medicaid
- Medicare-certified since
- March 18, 1998
- Resident/family council
- Resident
- County
- Monmouth County
- CMS Certification Number
- 315437
Ratings
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Overall star rating ⓘ (higher is better) | 2 / 5 | 3.3 / 5 | 3 / 5 | Worse |
| Health inspection rating ⓘ (higher is better) | 2 / 5 | 2.8 / 5 | 2.8 / 5 | Worse |
| Staffing rating ⓘ (higher is better) | 3 / 5 | 3.1 / 5 | 2.9 / 5 | Average |
| Quality measures rating ⓘ (higher is better) | 3 / 5 | 4.4 / 5 | 3.6 / 5 | Worse |
| Long-stay quality rating (higher is better) | 4 / 5 | 4.5 / 5 | 3.8 / 5 | Average |
| Short-stay (rehab) quality rating (higher is better) | 2 / 5 | 4.1 / 5 | 3.3 / 5 | Worse |
Staffing
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Total nurse staff hours per resident per day ⓘ (higher is better) | 2.80 hrs | 3.85 hrs | 3.86 hrs | Worse |
| Registered nurse hours per resident per day (higher is better) | 0.47 hrs | 0.68 hrs | 0.69 hrs | Worse |
| Nurse aide hours per resident per day (higher is better) | 1.60 hrs | 2.23 hrs | 2.32 hrs | Worse |
| Weekend nurse staff hours per resident per day (higher is better) | 2.43 hrs | 3.50 hrs | 3.42 hrs | Worse |
| Nursing staff turnover (yearly) (lower is better) | 28% | 39.7% | 45.8% | Better |
| Registered nurse turnover (yearly) (lower is better) | 0% | 37.7% | 42.9% | Better |
| Administrators who left in the past year (lower is better) | 1 | 1 | 1 | Worse |
Inspections
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Health citations in the most recent inspection (lower is better) | 12 | 9 | 9 | Worse |
| Citations from complaint investigations (latest cycle) (lower is better) | 1 | 1 | 3 | Better |
| Weighted health inspection score ⓘ (lower is better) | 81.8 | 72.3 | 80.6 | Average |
Penalties
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Fines in the past 3 years (lower is better) | 1 | 1 | 1 | Worse |
| Total fines in the past 3 years (lower is better) | $15,873 | $34,926 | $30,972 | Better |
| All federal penalties in the past 3 years (lower is better) | 1 | 1 | 1 | Average |
Size
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Certified beds | 123 | 147 | 107 | |
| Average residents per day | 86 | 122 | 86 | |
| Occupancy | 70.2% | 84% | 80.9% |
Long-stay residents
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Long-stay residents with a fall causing major injury (lower is better) | 1.7% | 2.3% | 3.2% | Better |
| Long-stay residents with pressure ulcers (lower is better) | 7.7% | 5.4% | 4.6% | Worse |
| Long-stay residents given antipsychotic medication (lower is better) | 24.2% | 12.7% | 15.4% | Worse |
| Long-stay residents with a urinary tract infection (lower is better) | 0% | 0.8% | 1.6% | Better |
| Long-stay residents with a catheter left in the bladder (lower is better) | 1.4% | 0.6% | 0.8% | Worse |
| Long-stay residents needing more help with daily activities (lower is better) | 11.7% | 8.7% | 13.9% | Better |
| Long-stay residents whose walking worsened (lower is better) | 14.5% | 8.2% | 14.1% | Average |
| Long-stay residents who lose too much weight (lower is better) | 3.6% | 4.6% | 5.2% | Better |
| Long-stay residents with depressive symptoms (lower is better) | 3.2% | 12.1% | 12.8% | Better |
| Long-stay residents who were physically restrained (lower is better) | 0% | 0.1% | 0.1% | Better |
| Long-stay residents given anti-anxiety or sleep medication (lower is better) | 26.4% | 18.8% | 19.5% | Worse |
| Long-stay residents with new or worse incontinence (lower is better) | 6.9% | 15.6% | 19% | Better |
| Long-stay residents given a flu vaccine (higher is better) | 95.3% | 97.2% | 95.5% | Average |
| Long-stay residents given a pneumonia vaccine (higher is better) | 99% | 93% | 93.6% | Better |
Short-stay residents
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Short-stay residents newly given antipsychotic medication (lower is better) | 4.5% | 1.2% | 1.6% | Worse |
| Short-stay residents given a flu vaccine (higher is better) | 77.2% | 80.1% | 79.8% | Average |
| Short-stay residents given a pneumonia vaccine (higher is better) | 87.7% | 79% | 82% | Better |
Inspection citations
State inspectors cited this home for 22 health deficiencies and 22 fire safety deficiencies in the inspection records CMS currently publishes. 1 citation involved actual harm, including 1 rated "immediate jeopardy".
| Date | Citation | Severity | Status |
|---|---|---|---|
| July 3, 2025 Complaint | Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents. Quality of Life and Care Deficiencies · Tag F0689 | J Immediate jeopardy, isolated | Corrected August 14, 2025 |
| July 3, 2025 Complaint | Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured. Resident Assessment and Care Planning Deficiencies · Tag F0656 | E Potential harm, pattern | Corrected August 14, 2025 |
| July 3, 2025 Complaint | Ensure services provided by the nursing facility meet professional standards of quality. Resident Assessment and Care Planning Deficiencies · Tag F0658 | D Potential harm, isolated | Corrected August 14, 2025 |
| January 7, 2025 Fire safety | Have properly located and lighted "Exit" signs. Egress Deficiencies · Tag K0293 | F Potential harm, widespread | Corrected February 20, 2025 |
| January 7, 2025 Fire safety | Establish staff and initial training requirements. Emergency Preparedness Deficiencies · Tag E0037 | F Potential harm, widespread | Corrected March 3, 2025 |
| January 7, 2025 Fire safety | Implement emergency and standby power systems. Emergency Preparedness Deficiencies · Tag E0041 | F Potential harm, widespread | Corrected February 20, 2025 |
| January 7, 2025 Fire safety | Have stairways and smokeproof enclosures used as exits that meet safety requirements. Egress Deficiencies · Tag K0225 | F Potential harm, widespread | Corrected February 20, 2025 |
| January 7, 2025 Fire safety | Install proper backup exit lighting. Egress Deficiencies · Tag K0281 | F Potential harm, widespread | Corrected February 20, 2025 |
| January 7, 2025 Fire safety | Have a complete alarm system manually initiated and initiated by fire sprinkler system connection. Smoke Deficiencies · Tag K0342 | F Potential harm, widespread | Corrected February 20, 2025 |
| January 7, 2025 Fire safety | Properly select, install, inspect, or maintain portable fire extinguishes. Smoke Deficiencies · Tag K0355 | F Potential harm, widespread | Corrected February 20, 2025 |
| January 7, 2025 Fire safety | Install corridor and hallway doors that block smoke. Smoke Deficiencies · Tag K0363 | F Potential harm, widespread | Corrected February 20, 2025 |
| January 7, 2025 Fire safety | Have elevators that firefighters can control in the event of a fire. Services Deficiencies · Tag K0531 | F Potential harm, widespread | Corrected February 26, 2025 |
| January 7, 2025 Fire safety | Have posted "No-smoking" signs in areas where smoking is not permitted or ashtrays provided where smoking was allowed. Miscellaneous Deficiencies · Tag K0741 | F Potential harm, widespread | Corrected February 20, 2025 |
| January 7, 2025 Fire safety | Ensure electrical receptacles or cover plates have distinctive color or marking. Gas, Vacuum, and Electrical Systems Deficiencies · Tag K0917 | F Potential harm, widespread | Corrected February 20, 2025 |
| January 7, 2025 Fire safety | Have generator or other power source capable of supplying service within 10 seconds. Gas, Vacuum, and Electrical Systems Deficiencies · Tag K0918 | F Potential harm, widespread | Corrected February 20, 2025 |
| January 7, 2025 Standard | Make sure that a working call system is available in each resident's bathroom and bathing area. Environmental Deficiencies · Tag F0919 | F Potential harm, widespread | Corrected February 20, 2025 |
| January 7, 2025 Standard | Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. Nutrition and Dietary Deficiencies · Tag F0812 | F Potential harm, widespread | Corrected February 20, 2025 |
| January 7, 2025 Standard | Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. Resident Rights Deficiencies · Tag F0584 | E Potential harm, pattern | Corrected February 20, 2025 |
| January 7, 2025 Standard | Provide and implement an infection prevention and control program. Infection Control Deficiencies · Tag F0880 | D Potential harm, isolated | Corrected February 10, 2025 |
| January 7, 2025 Standard | Ensure each resident receives an accurate assessment. Resident Assessment and Care Planning Deficiencies · Tag F0641 | D Potential harm, isolated | Corrected February 10, 2025 |
| January 7, 2025 Standard | Ensure that a nursing home area is free from accident hazards and provides adequate supervision to prevent accidents. Quality of Life and Care Deficiencies · Tag F0689 | D Potential harm, isolated | Corrected February 10, 2025 |
| January 7, 2025 Standard | Ensure services provided by the nursing facility meet professional standards of quality. Resident Assessment and Care Planning Deficiencies · Tag F0658 | D Potential harm, isolated | Corrected February 10, 2025 |
| January 7, 2025 Standard | Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured. Resident Assessment and Care Planning Deficiencies · Tag F0656 | D Potential harm, isolated | Corrected February 10, 2025 |
| January 7, 2025 Standard | Reasonably accommodate the needs and preferences of each resident. Resident Rights Deficiencies · Tag F0558 | D Potential harm, isolated | Corrected February 10, 2025 |
| January 7, 2025 Standard | Provide safe and appropriate respiratory care for a resident when needed. Quality of Life and Care Deficiencies · Tag F0695 | D Potential harm, isolated | Corrected February 10, 2025 |
| January 7, 2025 Complaint | Provide appropriate care for residents who are continent or incontinent of bowel/bladder, appropriate catheter care, and appropriate care to prevent urinary tract infections. Quality of Life and Care Deficiencies · Tag F0690 | D Potential harm, isolated | Corrected February 10, 2025 |
| January 7, 2025 Standard | Develop and implement policies and procedures for flu and pneumonia vaccinations. Infection Control Deficiencies · Tag F0883 | D Potential harm, isolated | Corrected February 10, 2025 |
| January 18, 2024 Fire safety | Have approved installation, maintenance and testing program for fire alarm systems. Smoke Deficiencies · Tag K0345 | F Potential harm, widespread | Corrected March 11, 2024 |
| January 18, 2024 Standard | Coordinate assessments with the pre-admission screening and resident review program; and referring for services as needed. Resident Assessment and Care Planning Deficiencies · Tag F0644 | D Potential harm, isolated | Corrected March 5, 2024 |
| January 18, 2024 Complaint | Immediately tell the resident, the resident's doctor, and a family member of situations (injury/decline/room, etc.) that affect the resident. Resident Rights Deficiencies · Tag F0580 | D Potential harm, isolated | Corrected March 5, 2024 |
| January 18, 2024 Standard | Ensure that nurse aides who have worked more than 4 months, are trained and competent; and nurse aides who have worked less than 4 months are enrolled in appropriate training. Nursing and Physician Services Deficiencies · Tag F0728 | D Potential harm, isolated | Corrected March 5, 2024 |
| September 7, 2021 Fire safety | Have generator or other power source capable of supplying service within 10 seconds. Gas, Vacuum, and Electrical Systems Deficiencies · Tag K0918 | E Potential harm, pattern | Corrected October 8, 2021 |
| September 7, 2021 Fire safety | Install a fire alarm system that can be heard throughout the facility. Smoke Deficiencies · Tag K0341 | E Potential harm, pattern | Corrected October 8, 2021 |
| September 7, 2021 Fire safety | Inspect, test, and maintain automatic sprinkler systems. Smoke Deficiencies · Tag K0353 | E Potential harm, pattern | Corrected November 15, 2021 |
| September 7, 2021 Fire safety | Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions. Services Deficiencies · Tag K0521 | E Potential harm, pattern | Corrected October 8, 2021 |
| September 7, 2021 Fire safety | Have elevators that firefighters can control in the event of a fire. Services Deficiencies · Tag K0531 | E Potential harm, pattern | Corrected October 15, 2021 |
| September 7, 2021 Fire safety | Have proper medical gas storage and administration areas. Gas, Vacuum, and Electrical Systems Deficiencies · Tag K0923 | E Potential harm, pattern | Corrected October 8, 2021 |
| September 7, 2021 Fire safety | Install emergency lighting that can last at least 1 1/2 hours. Egress Deficiencies · Tag K0291 | D Potential harm, isolated | Corrected October 8, 2021 |
| September 7, 2021 Fire safety | Provide properly protected cooking facilities. Smoke Deficiencies · Tag K0324 | D Potential harm, isolated | Corrected October 8, 2021 |
| September 7, 2021 Fire safety | Have stairways and smokeproof enclosures used as exits that meet safety requirements. Egress Deficiencies · Tag K0225 | D Potential harm, isolated | Corrected October 8, 2021 |
| September 7, 2021 Standard | Provide safe, appropriate dialysis care/services for a resident who requires such services. Quality of Life and Care Deficiencies · Tag F0698 | E Potential harm, pattern | Corrected October 8, 2021 |
| September 7, 2021 Standard | Provide and implement an infection prevention and control program. Infection Control Deficiencies · Tag F0880 | D Potential harm, isolated | Corrected October 8, 2021 |
| September 7, 2021 Standard | Ensure services provided by the nursing facility meet professional standards of quality. Resident Assessment and Care Planning Deficiencies · Tag F0658 | D Potential harm, isolated | Corrected October 8, 2021 |
| September 7, 2021 Standard | Provide safe and appropriate respiratory care for a resident when needed. Quality of Life and Care Deficiencies · Tag F0695 | D Potential harm, isolated | Corrected October 8, 2021 |
Severity letters follow the CMS scope-and-severity grid: A–C no actual harm with potential for minimal harm; D–F potential for more than minimal harm; G–I actual harm; J–L immediate jeopardy to resident health or safety. How to read inspection citations.
Fines and payment denials
CMS reports 1 federal penalty in the past three years, including $15,873 in fines.
| Date | Penalty | Amount / length |
|---|---|---|
| July 3, 2025 | Fine | $15,873 |
Owners and managers
Individuals and organizations reported to CMS as owning or operating this nursing home.
| Name | Role | Share | Since |
|---|---|---|---|
| GREENBERGER, ERIC Individual | adp of the snf | NOT APPLICABLE | 02/01/2010 |
| RAJ, VINUTHA Individual | adp of the snf | NOT APPLICABLE | 12/01/2025 |
| WILLINGER, JOEL Individual | adp of the snf | NOT APPLICABLE | 03/18/1998 |
| WILLINGER, JOEL Individual | direct ownership interest | NOT APPLICABLE | 03/18/1998 |
| WILLINGER, JOEL Individual | managing control - governing body | NOT APPLICABLE | 03/18/1998 |
| GREENBERGER, ERIC Individual | operational/managerial control | NOT APPLICABLE | 02/01/2010 |
| WILLINGER, JOEL Individual | trustee of the snf | NOT APPLICABLE | 03/18/1998 |
Other nursing homes near Laurel Bay Health & Rehabilitation Center
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★★★★★4Above averageComplete Care at Bayshore LLC
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★★★★★2Below averageMeadowbrook Respiratory and Nursing Center
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★★★★★4Above averageComplete Care at Madison, LLC
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- CMS high performer
★★★★★5Much above average
Frequently asked questions
What is Laurel Bay Health & Rehabilitation Center's rating?
Laurel Bay Health & Rehabilitation Center has 2 out of 5 stars on the CMS overall star rating. The average for New Jersey nursing homes is 3.3 stars.
How many inspection citations did Laurel Bay Health & Rehabilitation Center receive?
Its most recent standard health inspection found 12 citations, compared with a New Jersey average of 8.5. Every citation is listed on this page with its severity.
Does Laurel Bay Health & Rehabilitation Center accept Medicare and Medicaid?
CMS lists it as certified for: Medicare and Medicaid. Call the facility to confirm bed availability and whether it accepts your specific plan.
Who owns Laurel Bay Health & Rehabilitation Center?
It is for profit - corporation. The ownership section on this page lists the owners and managers reported to CMS.
Where is Laurel Bay Health & Rehabilitation Center and how do I contact it?
Laurel Bay Health & Rehabilitation Center is at 32 Laurel Avenue, Keansburg, NJ 07734. Phone: (732) 787-8100.
About this data
Ratings and measures come from the Centers for Medicare & Medicaid Services (CMS), Medicare Care Compare. They're based on state inspections, patient surveys and facility reports, and they describe the past. Facilities change, so visit in person and confirm details directly. About our data · Spotted an error? Let us know.