nursing home in Cranford, NJ
Birchwood Rehabilitation and Healthcare Center
205 Birchwood Ave, Cranford, NJ 07016 · (908) 272-6660
★★★★★5
Much above average
CMS overall star rating
CMS overall star rating
- Health inspections★★★★★4
- Staffing★★★★★3
- Quality measures★★★★★5
Source: Centers for Medicare & Medicaid Services (CMS), Medicare Care Compare. We refresh our information from this source. About our data
Birchwood Rehabilitation and Healthcare Center at a glance
Birchwood Rehabilitation and Healthcare Center is a 200-bed for-profit nursing home in Cranford, New Jersey (Union County).
CMS gives it 5 out of 5 stars on its overall star rating, better than the New Jersey average of 3.3.
Residents receive about 3.4 hours of nursing care per day (0.4 of them from registered nurses), worse than the state average of 3.8 hours.
Its most recent standard health inspection (December 11, 2025) found 4 health citations. The New Jersey average is 8.5.
It has not received a federal fine in the past three years.
Nursing staff turnover is 30.3% per year (state average 39.7%).
Facility details
- Type
- Nursing home
- Ownership
- For Profit - Limited Liability Company
- Beds
- 200
- Certified for
- Medicare and Medicaid
- Chain / affiliated entity
- Atlas Healthcare
- Medicare-certified since
- September 1, 1972
- Resident/family council
- Resident
- County
- Union County
- CMS Certification Number
- 315091
Ratings
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Overall star rating ⓘ (higher is better) | 5 / 5 | 3.3 / 5 | 3 / 5 | Better |
| Health inspection rating ⓘ (higher is better) | 4 / 5 | 2.8 / 5 | 2.8 / 5 | Better |
| Staffing rating ⓘ (higher is better) | 3 / 5 | 3.1 / 5 | 2.9 / 5 | Average |
| Quality measures rating ⓘ (higher is better) | 5 / 5 | 4.4 / 5 | 3.6 / 5 | Better |
| Long-stay quality rating (higher is better) | 5 / 5 | 4.5 / 5 | 3.8 / 5 | Better |
| Short-stay (rehab) quality rating (higher is better) | 5 / 5 | 4.1 / 5 | 3.3 / 5 | Better |
Staffing
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Total nurse staff hours per resident per day ⓘ (higher is better) | 3.35 hrs | 3.85 hrs | 3.86 hrs | Worse |
| Registered nurse hours per resident per day (higher is better) | 0.37 hrs | 0.68 hrs | 0.69 hrs | Worse |
| Nurse aide hours per resident per day (higher is better) | 2.01 hrs | 2.23 hrs | 2.32 hrs | Worse |
| Weekend nurse staff hours per resident per day (higher is better) | 3.01 hrs | 3.50 hrs | 3.42 hrs | Worse |
| Nursing staff turnover (yearly) (lower is better) | 30.3% | 39.7% | 45.8% | Better |
| Registered nurse turnover (yearly) (lower is better) | 36.8% | 37.7% | 42.9% | Better |
| Administrators who left in the past year (lower is better) | 0 | 1 | 1 | Better |
Inspections
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Health citations in the most recent inspection (lower is better) | 4 | 9 | 9 | Better |
| Citations from complaint investigations (latest cycle) (lower is better) | 2 | 1 | 3 | Better |
| Weighted health inspection score ⓘ (lower is better) | 31 | 72.3 | 80.6 | Better |
Penalties
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Fines in the past 3 years (lower is better) | 0 | 1 | 1 | Better |
| Total fines in the past 3 years (lower is better) | $0 | $34,926 | $30,972 | Better |
| All federal penalties in the past 3 years (lower is better) | 0 | 1 | 1 | Better |
Size
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Certified beds | 200 | 147 | 107 | |
| Average residents per day | 185 | 122 | 86 | |
| Occupancy | 92.7% | 84% | 80.9% |
Long-stay residents
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Long-stay residents with a fall causing major injury (lower is better) | 0.3% | 2.3% | 3.2% | Better |
| Long-stay residents with pressure ulcers (lower is better) | 5.4% | 5.4% | 4.6% | Worse |
| Long-stay residents given antipsychotic medication (lower is better) | 14.1% | 12.7% | 15.4% | Better |
| Long-stay residents with a urinary tract infection (lower is better) | 0.2% | 0.8% | 1.6% | Better |
| Long-stay residents with a catheter left in the bladder (lower is better) | 0% | 0.6% | 0.8% | Better |
| Long-stay residents needing more help with daily activities (lower is better) | 3.3% | 8.7% | 13.9% | Better |
| Long-stay residents whose walking worsened (lower is better) | 3.8% | 8.2% | 14.1% | Better |
| Long-stay residents who lose too much weight (lower is better) | 1% | 4.6% | 5.2% | Better |
| Long-stay residents with depressive symptoms (lower is better) | 18% | 12.1% | 12.8% | Worse |
| Long-stay residents who were physically restrained (lower is better) | 0% | 0.1% | 0.1% | Better |
| Long-stay residents given anti-anxiety or sleep medication (lower is better) | 12.1% | 18.8% | 19.5% | Better |
| Long-stay residents with new or worse incontinence (lower is better) | 23.6% | 15.6% | 19% | Worse |
| Long-stay residents given a flu vaccine (higher is better) | 97.5% | 97.2% | 95.5% | Average |
| Long-stay residents given a pneumonia vaccine (higher is better) | 98.5% | 93% | 93.6% | Better |
Short-stay residents
| Measure | This facility | New Jersey avg. | U.S. avg. | vs. U.S. |
|---|---|---|---|---|
| Short-stay residents newly given antipsychotic medication (lower is better) | 1.2% | 1.2% | 1.6% | Better |
| Short-stay residents given a flu vaccine (higher is better) | 89.3% | 80.1% | 79.8% | Better |
| Short-stay residents given a pneumonia vaccine (higher is better) | 95.5% | 79% | 82% | Better |
Inspection citations
State inspectors cited this home for 25 health deficiencies and 14 fire safety deficiencies in the inspection records CMS currently publishes. None were rated as causing actual harm to residents.
| Date | Citation | Severity | Status |
|---|---|---|---|
| December 11, 2025 Fire safety | Have simulated fire drills held at unexpected times. Miscellaneous Deficiencies · Tag K0712 | F Potential harm, widespread | Corrected December 31, 2025 |
| December 11, 2025 Fire safety | Install an approved automatic sprinkler system. Smoke Deficiencies · Tag K0351 | F Potential harm, widespread | Corrected December 31, 2025 |
| December 11, 2025 Fire safety | Have properly located and lighted "Exit" signs. Egress Deficiencies · Tag K0293 | F Potential harm, widespread | Corrected December 31, 2025 |
| December 11, 2025 Standard | Honor the resident's right to a dignified existence, self-determination, communication, and to exercise his or her rights. Resident Rights Deficiencies · Tag F0550 | E Potential harm, pattern | Corrected December 30, 2025 |
| December 11, 2025 Complaint | Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. Resident Rights Deficiencies · Tag F0584 | D Potential harm, isolated | Corrected December 31, 2025 |
| December 11, 2025 Complaint | Provide appropriate treatment and care according to orders, resident’s preferences and goals. Quality of Life and Care Deficiencies · Tag F0684 | D Potential harm, isolated | Corrected December 31, 2025 |
| December 11, 2025 Standard | Try different approaches before using a bed rail. If a bed rail is needed, the facility must (1) assess a resident for safety risk; (2) review these risks and benefits with the resident/representative; (3) get informed consent; and (4) Correctly install and maintain the bed rail. Quality of Life and Care Deficiencies · Tag F0700 | D Potential harm, isolated | Corrected December 30, 2025 |
| November 14, 2024 Complaint | Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. Nutrition and Dietary Deficiencies · Tag F0812 | D Potential harm, isolated | Corrected December 6, 2024 |
| August 6, 2024 Fire safety | Install corridor and hallway doors that block smoke. Smoke Deficiencies · Tag K0363 | F Potential harm, widespread | Corrected August 30, 2024 |
| August 6, 2024 Fire safety | To conduct inspection, testing and maintenance of fire doors by qualified individuals. Miscellaneous Deficiencies · Tag K0761 | F Potential harm, widespread | Corrected August 30, 2024 |
| August 6, 2024 Fire safety | Inspect, test, and maintain automatic sprinkler systems. Smoke Deficiencies · Tag K0353 | F Potential harm, widespread | Corrected September 5, 2024 |
| August 6, 2024 Fire safety | Install proper backup exit lighting. Egress Deficiencies · Tag K0281 | F Potential harm, widespread | Corrected September 5, 2024 |
| August 6, 2024 Fire safety | Have generator or other power source capable of supplying service within 10 seconds. Gas, Vacuum, and Electrical Systems Deficiencies · Tag K0918 | F Potential harm, widespread | Corrected August 30, 2024 |
| August 6, 2024 Standard | Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. Nutrition and Dietary Deficiencies · Tag F0812 | F Potential harm, widespread | Corrected September 3, 2024 |
| August 6, 2024 Standard | Provide safe, appropriate dialysis care/services for a resident who requires such services. Quality of Life and Care Deficiencies · Tag F0698 | E Potential harm, pattern | Corrected September 3, 2024 |
| August 6, 2024 Standard | Provide and implement an infection prevention and control program. Infection Control Deficiencies · Tag F0880 | E Potential harm, pattern | Corrected September 3, 2024 |
| August 6, 2024 Standard | Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist. Pharmacy Service Deficiencies · Tag F0755 | E Potential harm, pattern | Corrected September 3, 2024 |
| August 6, 2024 Standard | Ensure the resident's doctor reviews the resident's care, writes, signs and dates progress notes and orders, at each required visit. Nursing and Physician Services Deficiencies · Tag F0711 | D Potential harm, isolated | Corrected September 3, 2024 |
| August 6, 2024 Standard | Develop and implement a complete care plan that meets all the resident's needs, with timetables and actions that can be measured. Resident Assessment and Care Planning Deficiencies · Tag F0656 | D Potential harm, isolated | Corrected September 3, 2024 |
| August 6, 2024 Complaint | Provide appropriate pressure ulcer care and prevent new ulcers from developing. Quality of Life and Care Deficiencies · Tag F0686 | D Potential harm, isolated | Corrected September 3, 2024 |
| August 6, 2024 Complaint | Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely. Resident Rights Deficiencies · Tag F0584 | D Potential harm, isolated | Corrected August 27, 2024 |
| August 6, 2024 Complaint | Ensure each resident receives an accurate assessment. Resident Assessment and Care Planning Deficiencies · Tag F0641 | D Potential harm, isolated | Corrected September 3, 2024 |
| August 4, 2022 Fire safety | Install emergency lighting that can last at least 1 1/2 hours. Egress Deficiencies · Tag K0291 | E Potential harm, pattern | Corrected September 3, 2022 |
| August 4, 2022 Fire safety | Have properly located and lighted "Exit" signs. Egress Deficiencies · Tag K0293 | E Potential harm, pattern | Corrected September 3, 2022 |
| August 4, 2022 Fire safety | Ensure heating and ventilation systems that have been properly installed according to the manufacturer's instructions. Services Deficiencies · Tag K0521 | E Potential harm, pattern | Corrected September 3, 2022 |
| August 4, 2022 Fire safety | Have generator or other power source capable of supplying service within 10 seconds. Gas, Vacuum, and Electrical Systems Deficiencies · Tag K0918 | E Potential harm, pattern | Corrected September 3, 2022 |
| August 4, 2022 Fire safety | Have power receptacles that are properly grounded. Gas, Vacuum, and Electrical Systems Deficiencies · Tag K0912 | D Potential harm, isolated | Corrected September 3, 2022 |
| August 4, 2022 Fire safety | Install an approved automatic sprinkler system. Smoke Deficiencies · Tag K0351 | D Potential harm, isolated | Corrected September 3, 2022 |
| August 4, 2022 Standard | Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards. Nutrition and Dietary Deficiencies · Tag F0812 | F Potential harm, widespread | Corrected September 3, 2022 |
| August 4, 2022 Standard | Provide and implement an infection prevention and control program. Infection Control Deficiencies · Tag F0880 | E Potential harm, pattern | Corrected September 3, 2022 |
| August 4, 2022 Standard | Provide safe and appropriate respiratory care for a resident when needed. Quality of Life and Care Deficiencies · Tag F0695 | E Potential harm, pattern | Corrected September 3, 2022 |
| August 4, 2022 Standard | Provide pharmaceutical services to meet the needs of each resident and employ or obtain the services of a licensed pharmacist. Pharmacy Service Deficiencies · Tag F0755 | E Potential harm, pattern | Corrected September 3, 2022 |
| August 4, 2022 Standard | Assess the resident when there is a significant change in condition Resident Assessment and Care Planning Deficiencies · Tag F0637 | E Potential harm, pattern | Corrected September 3, 2022 |
| August 4, 2022 Standard | Provide appropriate care for a resident to maintain and/or improve range of motion (ROM), limited ROM and/or mobility, unless a decline is for a medical reason. Quality of Life and Care Deficiencies · Tag F0688 | D Potential harm, isolated | Corrected September 3, 2022 |
| August 4, 2022 Standard | Ensure drugs and biologicals used in the facility are labeled in accordance with currently accepted professional principles; and all drugs and biologicals must be stored in locked compartments, separately locked, compartments for controlled drugs. Pharmacy Service Deficiencies · Tag F0761 | D Potential harm, isolated | Corrected September 3, 2022 |
| August 4, 2022 Standard | Make sure that the nursing home area is safe, easy to use, clean and comfortable for residents, staff and the public. Environmental Deficiencies · Tag F0921 | D Potential harm, isolated | Corrected September 3, 2022 |
| August 4, 2022 Standard | Ensure services provided by the nursing facility meet professional standards of quality. Resident Assessment and Care Planning Deficiencies · Tag F0658 | D Potential harm, isolated | Corrected September 3, 2022 |
| August 4, 2022 Standard | Ensure each resident receives an accurate assessment. Resident Assessment and Care Planning Deficiencies · Tag F0641 | D Potential harm, isolated | Corrected September 3, 2022 |
| August 4, 2022 Standard | Honor the resident's right to request, refuse, and/or discontinue treatment, to participate in or refuse to participate in experimental research, and to formulate an advance directive. Resident Rights Deficiencies · Tag F0578 | D Potential harm, isolated | Corrected September 3, 2022 |
Severity letters follow the CMS scope-and-severity grid: A–C no actual harm with potential for minimal harm; D–F potential for more than minimal harm; G–I actual harm; J–L immediate jeopardy to resident health or safety. How to read inspection citations.
Fines and payment denials
CMS reports no federal fines or payment denials in the past three years.
Owners and managers
Individuals and organizations reported to CMS as owning or operating this nursing home.
| Name | Role | Share | Since |
|---|---|---|---|
| CRANFORD HOLDCO LLC Organization | 5% or greater direct ownership interest | 100% | 08/01/2022 |
| COPPER NJ TRUST Organization | 5% or greater indirect ownership interest | — | 08/01/2022 |
| GOLD NJ TRUST Organization | 5% or greater indirect ownership interest | — | 08/01/2022 |
| MALT FAMILY TRUST Organization | 5% or greater indirect ownership interest | — | 08/01/2022 |
| MEISNER, ROBERT Individual | 5% or greater indirect ownership interest | — | 08/01/2022 |
| NJ MAZEL PARENTCO LLC Organization | 5% or greater indirect ownership interest | — | 08/01/2022 |
| NJ NOBLE PARENTCO LLC Organization | 5% or greater indirect ownership interest | — | 08/01/2022 |
| SGS 2010 FAMILY TRUST Organization | 5% or greater indirect ownership interest | — | 08/01/2022 |
| SILVER NJ TRUST Organization | 5% or greater indirect ownership interest | — | 08/01/2022 |
| TYH 2017 TRUST Organization | 5% or greater indirect ownership interest | — | 08/01/2022 |
| BAK, PINCHOS Individual | corporate officer | NOT APPLICABLE | 08/01/2022 |
| GOLDBERGER, SHLOMO Individual | w-2 managing employee | NOT APPLICABLE | 08/01/2022 |
Other nursing homes near Birchwood Rehabilitation and Healthcare Center
- ★★★★★2Below average
Cornell Hall Care & Rehabilitation Center
234 Chestnut Street, Union, NJ 07083 · 1.3 mi
For-profit · 177 beds · Part of Autumn Lake Healthcare
★★★★★3AverageMountainside Skilled Nursing and Rehab
1180 US Highway 22, Mountainside, NJ 07092 · 3 mi
For-profit · 151 beds · Part of Best Care Services
- Abuse citation
★★★★★3AverageComplete Care at Clark LLC
1213 Westfield Avenue, Clark, NJ 07066 · 3.2 mi
For-profit · 140 beds · Part of Complete Care
★★★★★4Above averagePlaza Healthcare & Rehabilitation Center
456 Rahway Avenue, Elizabeth, NJ 07202 · 3.3 mi
For-profit · 128 beds
★★★★★4Above averageChildrens Specialized Hospital Mountainside
150 New Providence Road, Mountainside, NJ 07092 · 3.4 mi
Non-profit · 64 beds
- CMS high performer
★★★★★5Much above average
Frequently asked questions
What is Birchwood Rehabilitation and Healthcare Center's rating?
Birchwood Rehabilitation and Healthcare Center has 5 out of 5 stars on the CMS overall star rating. The average for New Jersey nursing homes is 3.3 stars.
How many inspection citations did Birchwood Rehabilitation and Healthcare Center receive?
Its most recent standard health inspection found 4 citations, compared with a New Jersey average of 8.5. Every citation is listed on this page with its severity.
Does Birchwood Rehabilitation and Healthcare Center accept Medicare and Medicaid?
CMS lists it as certified for: Medicare and Medicaid. Call the facility to confirm bed availability and whether it accepts your specific plan.
Who owns Birchwood Rehabilitation and Healthcare Center?
It is for profit - limited liability company and part of Atlas Healthcare. The ownership section on this page lists the owners and managers reported to CMS.
Where is Birchwood Rehabilitation and Healthcare Center and how do I contact it?
Birchwood Rehabilitation and Healthcare Center is at 205 Birchwood Ave, Cranford, NJ 07016. Phone: (908) 272-6660.
About this data
Ratings and measures come from the Centers for Medicare & Medicaid Services (CMS), Medicare Care Compare. They're based on state inspections, patient surveys and facility reports, and they describe the past. Facilities change, so visit in person and confirm details directly. About our data · Spotted an error? Let us know.